Apr 10, 2014

DATA POINTS: Asia unsure of digital skills, but keen to learn

Marketing professionals are still struggling to get to grips with many aspects of digital technology, according to new global research from The Knowledge Engineers, supported by Haymarket Media. The Digital Knowledge Survey 2014 takes a detailed look at confidence levels across the digital spectrum, including responses from more than 1,000 participants from Asia. Please see the related article link below for additional insight from this survey.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

6 hours ago

40 Under 40 2024: Swyn Evans, Zeno

Evans has demonstrated dynamic leadership as managing director at Zeno Singapore, driving client wins, revenue growth, and championing team welfare and women’s advancement in just eight months.

6 hours ago

Happy Lunar New Year from Campaign Asia-Pacific

The editorial team is slithering away for a short break, but we'll be back with our newsletters and ready to charm on January 31st.

6 hours ago

'Fear doesn't build trust': Cisco's CMO on why ...

CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.

7 hours ago

Stand guard: Protecting your brand from the hidden ...

The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says Mediabrands Australia’s Geoff Clarke.