Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Dec 17, 2012
China’s top-performing magazine ads: GfK StarchMetrix / Sinomonitor
The 'stopping power' of print ads has been quantified, with the release of first-ever ad effectiveness data from GfK StarchMetrix China, in partnership with Sinomonitor, who surveyed 20,712 magazine readers online to ask them about their recall of 3,598 ads that appeared in 30 different consumer magazine titles between May and October of 2012. These syndicated readership data will be released once every quarter by GfK StarchMetrix China.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Oct 14, 2024
Why print is an enduring force for advertisers
Sep 28, 2023
Participation, social awareness and emotional ...
Jul 18, 2023
When luxury brands meet new consumer brands: A ...
Mar 31, 2022
Advertisers not feeling good about media talent pool
Just Published
The Information
55 minutes ago
Omnicom cut 3,000 roles during 2024 ahead of IPG ...
Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans further staff cuts to save US$330 million.
2 hours ago
40 Under 40 2024: Tala Booker, Via
What does it take to build a global communications agency in a year? Ask Tala Booker, the former HSBC executive who's rewriting the rules.
3 hours ago
Majority of marketers are unprepared to combat ...
A report from Forrester highlights the risks that companies face from deepfakes, as well as the current inadequate state of preparation to combat the problem.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
4 hours ago
The unbearable cost of truth
As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.