Staff Reporters
Mar 4, 2020

Banyan Tree challenges female clichés in photo-series

International Women's Day effort uses talented employees to put a positive spin on negative stereotypes.

Renu Homsombat, corporate ...
Nopparat Aumpa (Kai), ...
Rosalynn Tay, senior VP, ...
Duangjai Pattama (Kung), ...
Ho Renyung
Vice President ...
Khun Vorashtanan (Maew), ...

Banyan Tree Hotels & Resorts has launched a new photo-series for International Women's Day celebrating the achievements of female staff members that challenges female stereotypes.

The campaign is featured on Banyan Tree’s social channels and shines the spotlight on six women in the company who followed their passions and are proud achievers in their fields:

  • Renu Homsombat, corporate chef
  • Nopparat Aumpa (Kai), general manager of Banyan Tree Bangkok
  • Rosalynn Tay, senior vice president of growth and demand
  • Duangjai Pattama (Kung),assistant manager of Banyan Tree Club
  • Ho Renyung, vice president of Brand HQ
  • Khun Vorashtanan (Maew), senior material purchasing manager

Banyan Tree will also be holding a social media contest on March 8th combining a celebration of empowering women with a resort vacation contest. From 8 – 15 March, people who like the contest post on Banyan Trees Instagram page and tag the woman who inspires them in the comments section will be entered to win an exclusive 2-night stay at select Banyan Tree Group properties. 

“The diversity of experiences and ideas is core to what makes Banyan Tree thrive," said Ho Renyung, vice president of Bayan Tree's brand HQ. "We recognise that this is an ongoing effort and are committed to continually taking conscious steps to ensure that all women are treated equally and empowered to pursue their passions. This is part of our broader commitment to inclusion across our organisation to embrace the diversity of our employees, partners and customers.” 

Source:
Campaign Asia

Related Articles

Just Published

6 hours ago

Women to Watch 2024: Nicole Geekie, Jaywing

Geekie’s pivotal role in evolving Jaywing’s service offering now brings the agency more than half of its revenue from The Studio, underpinning the importance of performance-driven solutions to marketers.

6 hours ago

Meta faces scrutiny as FTC antitrust trial begins ...

The Federal Trade Commission’s long-running case against Meta has entered a new legal phase, with Instagram and WhatsApp at the centre of allegations that the tech giant built a social-media monopoly through acquisitions.

6 hours ago

Advertising in space: One giant leap for adland?

Brands are increasingly exploring the lucrative potential of advertising in space, with companies like StartRocket pursuing orbital billboards while others opt for more environmentally friendly near-space marketing alternatives.

7 hours ago

AKQA announces global leadership appointments amid ...

Tim Devine moves as AUNZ ECD to global chief invention officer. Plus, new global leads for strategy, technology, and transformation.