stereotypes

Mar 6, 2023

When not sexualised, are women sidelined in Indian ads?

Experts speak about the changing role of women in advertisements, why they’re not portrayed the way they should be and where the problem lies...

Jun 15, 2022

Does this Cadbury ad reinforce or smash stereotypes?

This new TVC by Ogilvy is said to ‘break ad stereotypes’. Ad Nut may or may not agree.

Apr 12, 2021

How can marketers make better Ramadan ads?

Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.

Sep 17, 2020

The great sacrifice: Why are women made to choose between family and career in ads?

Women can certainly have it all, but not without a hefty dose of guilt, fear and self-loathing.

Mar 4, 2020

Banyan Tree challenges female clichés in photo-series

International Women's Day effort uses talented employees to put a positive spin on negative stereotypes.

Sep 25, 2019

Diageo's India CMO on avoiding 'falling into the stereotyping trap'

Julie Bramham makes a strong case for doing away with gender stereotypes at the inaugural session of Spikes Asia 2019