Advertising The Work Marketing
Feb 24, 2014

ANZ comes out with 'GAYTMs' for Sydney gay and lesbian event

ANZ, principal partner of this month's Sydney Gay and Lesbian Mardi Gras 2014, has bedazzled a series of central-Sydney ATMs, transforming them into absolutely fabulous 'GAYTMs' in a show of support for diversity. Whybin\TBWA Melbourne gave each unit a unique design with rhinestones, sequins, studs, leather, denim and even fur. The machines issue rainbow-pride receipts. See below for credits.

CREDITS:<br /> <br /> Client: ANZ<br /> Creative Agency: Whybin\TBWA Melbourne<br /> <br /> Creative:<br /> Executive Creative Director: Paul Reardon<br /> Digital Creative Director: Damian Royce<br /> Creatives: Tara Ford, Daniel Pizzato, Andy Lish<br /> Digital Designer: Frieda Handoko<br /><br /> Production:<br /> Executive Producer: Margot Ger<br /> Producer: Lauren Pell<br /> Digital Producer: Mish Fabok<br /><br /> Production Company - Will O'Rourke:<br /> Project & Artistic Director: The Glue Society (James Dive & Pete Baker)<br /> Executive Producer: Michael Ritchie<br /> Head of Projects: Josh Mullens<br /> Project Manager: Mel Reardon<br /><br /> Account Service & Planning:<br /> Regional Group Head: Mim Haysom<br /> Group Account Director: Claire Tenzer<br /> Account Manager: Alice McCormack<br /> Head of Digital: Kimberlee Wells<br /> Digital Planner: Scott Woodhouse<br /><br /> PR:<br /> PR Agency: Eleven PR<br /> PR Director: Rob Lowe<br /> Account Director: Fiona Milliken<br /> Senior Account Executive: Claire Verlander<br />

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