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To celebrate 40 years of covering media and marketing in Asia, this special feature presents 40 of the region’s hottest planners, strategic thinkers, CEOs and account handlers who have made their mark on the industry before the age of 40. These stars from media, advertising and PR have the potential to drive the industry forward, bring about change and make us think differently. With their ambition and ability, they will continue to shape the industry of tomorrow.
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‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.
Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.
As a chief strategy and product officer, Shell has extended her remit towards building Zenith’s business, growing its clients’ brands, driving innovation and shaping the industry’s principles to be responsible towards youth.
Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from Havas, Adobe, W Communications, BurdaLuxury, UM and more.