APAC Marketing Shift: How to capitalise on the surge in digital

APAC Marketing Shift: How to capitalise on the surge in digital

The split of marketing budgets between traditional and digital media is skewed heavily towards the latter in the APAC region. Digital stands at 74% at a regional level for APAC according to the MAGNA report from IPG Mediabrands — obvious for a market in which the smartphone has often served as the gateway to the internet.

However, faced with a multitude of options to reach APAC’s massive and almost constantly online population, how do marketers make the right choices? What mix of channels and messaging is likely to produce the optimal ROI, considering where a customer is in the purchase journey? What role do meaningful personalised experiences play and how can they be leveraged at scale? How does a marketer tweak strategies based on a holistic view of campaign performance?

To get deep insightful perspectives on the questions that marketers have been grappling with for at least half a decade now, please sign up for our upcoming webinar: ‘APAC Marketing Shift: How to capitalise on the surge in digital’