Michelle Castillo
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4 days ago
As Meta doubles down on AI tools, advertisers give ...
Meta is investing heavily in AI-powered tools like Advantage+ Shopping, giving advertisers over to more automated decisions on its platform.
Aug 25, 2024
There is no single solution for brand safety, ...
In the wake of GARM’s shutdown, advertisers must work individually with platforms and make trade-offs on performance to achieve brand safety goals.
Aug 2, 2024
Amazon faces advertising challenges amid weak ...
Amazon's latest earnings report reveals strong advertising growth, but looming economic concerns and distractions like major global events temper the outlook for the coming quarter.
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Aug 2, 2024
Meta beats Q2 earnings estimates, goes full steam ...
The tech giant sees a future where all ads created on the platform are assisted by artificial intelligence.
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