BEIJING - Yue Chee Guan, the national ECD of Grey Group China, left the agency on 28 November after a decade of service. Alvin Lim is the new creative chief for the Beijing office, while Attlee Ku remains in charge of Shanghai's creative operations.
Lim is a Singaporean who has worked in the advertising industry for 14 years. He has represented the Greater China region as a juror at award shows including Cannes Lions, Spikes Asia and the New York Festival.
Most recently, he was the deputy ECD for FCB Shanghai in 2013, where he played a vital role in creative leadership for Levi’s and Oreo work. He also led FCB's business wins with Samsung’s Nanjing Youth Olympic Games and Mattel’s Barbie.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20170226&c=1)
Get to know the senior copywriter who moved to London at 18 and worked as a barista.
CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.
Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.
The telco's annual festive film blends humour and lightheartedness, but its reliance on traditional gender roles dampens an otherwise innovative take on festive preparations.
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
