Y&R Hong Kong promotes 20-year veteran Eric Choi to GM

Over the past two years as director of client services, Choi (pictured) has helped to lead the Y&R Hong Kong team to new business wins including Huawei Enterprise, the global launch of Huawei Device W1, and General Mills brands Haagen Dazs and Wanchai Ferry, according to the agency. 

A 20-year 4A agency veteran who has previously worked with DDB and JWT, Choi told Campaign Asia-Pacific that Y&R Hong Kong has not had a general manager's role for a long while, and he has been running the 80-person office for the past two years as director of client services.

He will report to Matthew Godfrey, president of Y&R Asia, as well as Jason Oke, MD of Y&R Hong Kong. Key clients in Hong Kong include Colgate, Caltex, Campbell's Soup and General Mills.

Choi pointed out that lots of clients in Hong Kong are hiring agencies on a project basis. "My belief is that 4A agencies are still valuable business partners with clients," he said. "If they just want to do executions, many companies could do that. My vision for the agency is to truly understand local consumers and help clients to build their brands and generate results in a flexible yet solid way, and to keep building Y&R HK as a strong agency with a passion for advertising.”