Jenny Chan 陳詠欣
Nov 17, 2011

Y&R Guangzhou to power creative strategy for Tencent’s Soso.com

GUANGZHOU - Y&R has won the creative business for Soso.com, the search engine product of Tencent, following a three-way competitive pitch.

The soso.com search engine is owned by parent company Tencent
The soso.com search engine is owned by parent company Tencent

Y&R Guangzhou will lead the development of all communication and creative strategies for Soso.com using channels like viral videos, print, and OOH.

Constituting one of Tencent’s major business units, Soso.com provides Chinese netizens with more than 16 verticals, including website, image, music, blogs, news, people and video searches. As of today, Soso.com is ranked as the 43rd most visited website globally, and the 11th most visited website in China, according to traffic scores from global web metrics site Alexa.

Jeff Xiong, chief technology officer of Tencent, has revealed that the company plans to invest US$157 million (one billion yuan) in the research and development of Soso.com in 2012. Xiong says Tencent's goal is for Soso.com to be profitable within the next three years.

Tencent began a promotional roadshow for Soso.com in Shanghai last week - the first of such since its launch in 2006. The roadshow will also be held in nine other cities in China including Beijing, Guangzhou, Shenzhen and Chengdu.

Separately, in August this year, Optimedia Beijing was assigned the media account of Soso.com.

 

 

Source:
Campaign China
Tags

Related Articles

Just Published

1 day ago

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

1 day ago

Bonds taps Robert Irwin to show how wild comfort ...

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

1 day ago

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.