Maisie McCabe
Sep 14, 2010

YouTube trials live streaming platform

GLOBAL - Google-owned video sharing site YouTube has begun trailing a new live streaming platform over two days from 13 to 14 August, which could lead to it launching a permanent live streaming function for content producers worldwide.

YouTube trials live streaming following IPL success.
YouTube trials live streaming following IPL success.

The live shows, from content partners Howcast, Next New Networks, Rocketboom and Young Hollywood, follow on from YouTube's broadcasts of live matches from the Indian Premier League and concerts from the rock band U2 on You Tube.

The live programming started at 8am Pacific Time and shows on during the first day included Rocketboom live and Tony Hawk Kicks Back at the YH Studio.

According to YouTube the new platform integrates live streaming directly into YouTube channels and all broadcasters need is a webcam or external camera.

The live stream includes a 'Live Comments' module which allows users to engage with the broadcaster and community.

On a YouTube blog post it asked users to "bear with us as we test this new platform as there may be some bumps along the way" and asked users to share feedback in the comments section.

Brylcreem and Lebara Mobile became the first brands to sponsor a live sports event on YouTube when they signed up to the video site's coverage of the Indian Premier League cricket in March.

Related Articles

Just Published

23 hours ago

Former Dentsu China CEO Deric Wong joins EternityX

EXCLUSIVE: The media agency veteran who left Dentsu China to start a consulting firm will oversee the global expansion at the Hong Kong-headquartered martech company.

1 day ago

Top 10 travel brands in Southeast Asia

Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore Campaign’s exclusive insights from its research with Milieu Insight.

1 day ago

Apple’s latest campaign celebrates innovation in ...

Known as ‘circles', the student-led teams push boundaries in fields including hybrid rocket engineering, stop-motion animation, game development and sports analytics.