Staff Reporters
Jan 18, 2011

Young Families magazine gets a makeover

SINGAPORE – Published on behalf of PAP Community Foundation (PCF), the bi-monthly Young Families magazine starts the year with a new look.

Young Families magazine gets a makeover

Distributed to the parents of children in PCF kindergartens, the magazine focuses on parenting preschoolers aged three to seven. SPH Magazines has been contracted by PAP Community Foundation to publish Young Families since January 2006.

Content is now organised into three parts: Live, Grow and At PCF. The Live section brings recommendations on how to spend quality time with the little ones and to keep them busy.

In Grow, articles focus on perennial issues that parents have to deal with, complete with solutions and advice from the experts.

At PCF highlights the colourful happenings at various PCF centres, so parents are regularly updated on activities that their children are involved in.

Azreen Noor, SPH’s senior editor, said, “With the revamp, the magazine maintains its objective of delivering engaging and topical information for busy young families, but now tackles parenting in the most practical way. Throughout, stories are peppered with pull-out tips and ideas. Complementing the content is a fun and friendly design, enhanced with even more vibrant pictures and graphics to provide a personable reading experience.”

Related Articles

Just Published

3 hours ago

Deliveroo to exit Hong Kong, sells assets to rival ...

The on-demand food delivery platform bows out of Hong Kong due to tough competition. Deliveroo will cease operations in April, marking the end of its nine-year stint in the SAR.

7 hours ago

The rational consumer: Why China’s shoppers are ...

A new mindset is reshaping the Chinese consumer—64% now prioritise emotional fulfilment over material goods. Live entertainment, wellness and self-improvement are taking precedence over luxury shopping. For brands, selling happiness now matters more than selling products.

8 hours ago

HSBC’s CMO on using Hong Kong as a backdrop to ...

To commemorate HSBC’s 160th birthday, Shum talks with Campaign about marketing efforts to mark the occasion, how the brand maintains relevancy, and utilising the fabric of Hong Kong in its marketing.

8 hours ago

Move and win roundup: Week of March 10, 2025

Dentsu, Orange Line, Sparro, and more, in our weekly collection of people moves and account news.