BEIJING - Inner Mongolian dairy giant Yili has called a pitch for its OOH duties on a national basis.
The client sent out pitch invitations to 4A agencies in late December and early January, according to sources. GroupM, Dentsu and OMD are believed to be among the agencies that have been invited, and the pitch is scheduled for late February.
An agency source told Campaign Asia-Pacific that Yili in the past has called OOH pitches, but has always used its three local agency partners. "Hhence we declined to join this time," the source said.
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