Yahoo honours Asia's outstanding online advertising campaigns

The Big Idea Chair Awards was launched in Hong Kong in 2009 and received 400 entries from across the region including Korea, Taiwan, India, Singapore, Malaysia, Indonesia, Philippines and Vietnam.

The entries were evaluated for Best Engagement Ad, Best Rich Media Ad Front Page, Best Rich Media Ad Innner Page and Best Integrated Campaign.

Event host and judge Alfred Tsoi, VP and MD of Yahoo Hong Kong, said, "The Yahoo Big Idea Chair Awards allows us to salute brands that have pushed the boundaries of creative engagement through entertaining, engaging and interactive online advertisements."

He added, "The winners selected by the judging panel looked at various criteria but above all it was a measure of the creative ability to capture and engage an online audience which is increasingly defined through a very limited attention span."

Best Engagement Ad: Advertising that has successfully drawn the attention of consumers and encouraged participation in activities such as downloading, uploading, sharing information, participating in games and competitions.

• Outstanding: Gender brain power competition, Cerebros International Health, Taiwan
• Merit: KFC black pepper crunch, KFC Holdings, Malaysia
• Merit: Nokia X6, Nokia, Hong Kong

Best Rich Media Ad Front Page: Outstanding creative streaming, expanding, floating, surveying, audio, video and other new format presentations on Yahoo Front Page.

• Outstanding: Coca Cola 2009 Brrr campaign, Coca Cola Far East, Taiwan
• Merit: Look who needs core
• Merit: BMW 2010, BMW, Korea

Best Rich Media Ad Inner Page: Outstanding creative streaming, expanding, floating, surveying, audio, video and other new format presentations on Yahoo Inner Pages.

• Outstanding: Les must collection, Richemond Asia Pacific for Cartier, Hong Kong
• Merit: Heineken New can launch, Heineken, Taiwan
• Merit: VW Golf R, Volkswagen, Singapore

Best Integrated Campaign: An online marketing campaign that combines several online marketing solutions to create an impactful advertising campaign.

• Outstanding: Let's compose Lay's happy song together, Pepsico Foods, Taiwan
• Merit: Shanghai expo, Taiwan pavilion, Taipei World Trade Centre, Taiwan
• Merit: True Ford, Ford Lio Ho Motor, Taiwan