XM appoints Nicole Pang as creative director

Nicole Pang has been appointed creative director at XM, where she will take the creative lead on the agency’s key clients including, Singapore Tourism Board, National Library Board and Economic Development Board. She will also work closely with JWT Singapore on collaborative efforts for the groups’ joint clients.

She reports to Valerie Cheng, newly hired ECD of XM/JWT Singapore.

Pang was most recently Tribal DDB, where she was associate creative director working on accounts such as the Ministry of Manpower, Marina Bay under Urban Redevelopment Authority, Health Promotion Board and Ministry of Health.

Paul Soon, regional director, XM-Asia and director, digital JWT Asia-Pacific said that Pang brings a unique combination of creativity and team leadership

She has 14 years’ experience where she worked with Saatchi & Saatchi, DraftFCB, Wunderman where she played a leading role in the launch campaign for Microsoft XBOX Halo 2.