John Reynolds
Oct 25, 2010

WSJ launches Europe and Asia apps

The Wall Street Journal (WSJ) has extended its flagship iPad app to include separate regional editions for users in Europe and Asia.

WSJ launches Europe and Asia apps

The regional editions offer content from each day's papers, mirroring the experience of the printed issue of the News Corporation-owned title. The apps will also include interactive and tailored features.

Launch advertisers include Xerox, Mercedes-Benz and Barclays Capital.

The Asian and European apps of the WSJ can be accessed by all users, along with the US version, when launching the app using the edition selector feature.

Readers will also be offered the option of saving their favourite articles and sections, be able to watch videos and slideshows and access market data.

The WSJ launched its existing iPad app for its flagship US edition in April this year.

The latest European and Asian extensions will be free to download to access a certain amount of content. However, a subscription is required for full access to all the subscriber content.

Existing WSJ and Europe.wsj.com print and online subscribers will have access to the iPad for a limited period.

This article was first published on mediaweek.co.uk.

Source:
Campaign Asia

Related Articles

Just Published

2 days ago

Creative Minds: FCB's Claire Herselman transforms ...

Get to know the senior copywriter who moved to London at 18 and worked as a barista.

2 days ago

WPP boss Mark Read hits back at employee vitriol ...

CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.

2 days ago

How young Malay-Muslim women are spending and consuming

Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.

2 days ago

Singtel's attempt to reimagine LNY traditions ...

The telco's annual festive film blends humour and lightheartedness, but its reliance on traditional gender roles dampens an otherwise innovative take on festive preparations.