Staff Reporters
Feb 21, 2024

Women to Watch Greater China 2024: Sylvie Liu, BBDO

Going beyond brilliance to make a meaningful impact, Liu’s transformative leadership and collaborative approach win accolades from staff and clients.

Women to Watch Greater China 2024: Sylvie Liu, BBDO
SEE ALL OF THE 2024 WOMEN TO WATCH GREATER CHINA
Celebrating outstanding talent in marcomms

Sylvie Liu

Business director
BBDO 
Beijing

Amid the uncertainty of the Covid-19 pandemic in 2020, Liu made a pivotal decision to join BBDO, reshaping the agency’s Beijing office model. Under her leadership, BBDO Beijing evolved from primarily serving automotive clients to a versatile hub engaging in diverse client pitches, adding new accounts like Douyin and Meituan while expanding the office’s capabilities from creative production to encompass PR, social media operations and international brand business.

The need to learn and re-learn is crucial, and Liu recognises that. She has fostered an environment of synergy where every team member thrives, performing to their fullest regardless of tenure. Liu’s team comprises fresh university graduates to veterans with over 15 years of experience, all connected by a common zeal for work. Her infectious positive energy permeates the workplace, inspiring collaboration and driving collective success. Liu is always willing to share her expertise in pitch and presentation skills with the teams across Greater China.

With a keen eye for strategy and talent, Liu adeptly matches clients with the optimal creative teams, leveraging diverse resources to address their business challenges comprehensively. She firmly believes that true success lies in addressing client challenges and creating opportunities that extend beyond the immediate solution. Her unwavering commitment to client success earns her accolades, such as being called “the most reliable person” by a client from Hisense. Another from Mengniu says she is “the most important person” in their agency collaboration, a testament to Liu’s unparalleled dedication and impact. 

Liu’s remarkable career trajectory, marked by successive promotions and diverse client portfolios, underscores her pivotal role in propelling the agency’s growth and diversification. Having transitioned from client side to agency in pursuit of her creative passions, Liu epitomises resilience, innovation and commitment to excellence.  

SEE ALL OF THE 2024 WOMEN TO WATCH GREATER CHINA
Celebrating outstanding talent in marcomms
Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

43 minutes ago

40 Under 40 2024: Lana Zhang, Merkle

Zhang's visionary leadership, dedication to innovation, and contributions to marketing automation have established her as a cornerstone of the industry in China and beyond.

1 hour ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

2 hours ago

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.

2 hours ago

Publicis' Unilever win solidifies its strength in ...

Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall lead.