Analysis Advertising Marketing Customer Experience Branding
Matthew Keegan
Sep 21, 2023

Why the long queue? The rise of competitive queuing in Asia

Despite a pandemic and the social distancing imperative, it feels like huge queues for product drops never actually went away in Asia. If anything, they're even bigger and more competitive than ever before. So, what's with the queue? Matthew Keegan explores.

Photo: Unsplash.

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