Benjamin Li
Sep 4, 2013

Watsons Taiwan picks Pilot PR as its new retainer agency partner

TAIPEI - Watsons Taiwan has confirmed that Pilot PR has been appointed as its new PR agency, effective 1 September.

Watsons Taiwan picks Pilot PR as its new retainer agency partner

The appointment came after a competitive pitch in July against five other agencies. The year-long contract covers all corporate and brand PR. The agency will focus on building the brand's image as a leading health and beauty company through media and stakeholder relations including communications and events. 

Pilot PR’s client portfolio includes Pizza Hut, Chow Seng Seng and LG.

Previously Watsons Taiwan used worked with OTE Communication Consultants (奧堤公關).

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

1 day ago

Bonds taps Robert Irwin to show how wild comfort ...

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

1 day ago

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.