Warc names Asian Strategy Prize winners

SINGAPORE - BBDO India's 'Share the load' campaign for P&G has added to its award tally by taking the grand prix in the 2016 Warc Prize for Asian Strategy awards, announced yesterday. 

Overall, work from India dominated, winning 10 of the 17 awards and all five of the special awards given out. The grand prix comes with a US$5,000 prize and the special awards US$1,000 each.

Warc's competition, in its sixth year, gives recognition for strategic thinking that has driven business results. It received 207 submissions from 15 countries, which were judged by a panel of 20 judges chaired by Sanjeeb Chaudhuri, global head of brand and chief marketing officer of Standard Chartered Bank. 

A list of the winners follows, and case studies are available through Warc.

BBDO India
Share The Load
P&G India
Ariel Matic
India
Grand Prix & Asia First Award

Ogilvy & Mather, Mumbai
#EndAcidSale
Make Love Not Scars (MLNS)
Make Love Not Scars
India
Gold & Innovative Channel Thinking Award

MullenLowe Singapore, MullenLowe Lintas Group, India
FutureChild
Unilever
Lifebuoy
Singapore
Gold

KOO-KI, I&S BBDO Japan Group
Cat Street View
Hiroshima prefecture
Onomichi City
Japan
Gold

Dentsu Jayme Syfu
#staynegatHIVe
Love Yourself
Love Yourself
The Philippines
Gold

Ogilvy & Mather India
Keep Calm And Visit Diu
Daman and Diu Tourism Department
Diu Tourism
India
Silver & Local Hero Award

Ogilvy & Mather India
Democratising Money Transfer
Vodafone M-Pesa India
Vodafone M-Pesa
India
Silver & Market Pioneer Award

OgilvyOne Worldwide Philippines
All Things Hair
Unilever
Creamsilk, Sunsilk, Dove, Clear, TREemmé, Toni&Guy
The Philippines
Silver

MullenLowe Lintas Group
Delay Marriage
Hindustan Unilever
Fair & Lovely
India
Silver

Orchard Advertising (The Leo Group)
Show Me More
Amazon
Amazon.in
India
Silver

Digital Arts Network
Using Social Data To Win Hearts And Wallets
Mastercard
Mastercard
India
Bronze & Research Excellence Award

J Walter Thompson Philippines
Breaker Benches
Nestlé Philippines
KitKat
The Philippines
Bronze

Leo Burnett, Mumbai
The Nation’s Bike
Bajaj Motorcycles
Bajaj
India
Bronze

Ogilvy & Mather Singapore
Pure SofTest
Unilever
Comfort
Singapore
Bronze

McCann Worldgroup
Welcome Back Maggi
Nestlé India
Maggi
India
Bronze

Iris Singapore
SG50 Rebuild
Lego
Lego
Singapore
Bronze

Ogilvy & Mather Mumbai
A For Anthem
Akanksha Foundation
Akanksha Foundation
India
Bronze