Warc announces shortlist for Asian Strategy

India dominates, but many smaller markets get nods as well.

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'Breaker Benches' by J. Walter Thompson Philippines for Nestlé Philippines

SINGAPORE - More than a fifth of this year’s 34 shortlisted entrants for the Warc Prize for Asian Strategy hail from smaller markets including the Philippines, Malaysia and Thailand, while nearly half come from India.

Multinational FMCG companies including Nestle, Mars, P&G and Unilever have made the cut, alongside non-profits such as Make Love Not Scars, Love Yourself and The Akanksha Foundtion,

Agencies with a strong showing in this year’s shortlist include BBDO, BBH, McCann, MullenLowe and Ogilvy & Mather.

Two travel and toursim brands—Diu Tourism’s successful awareness-raising campaign by Ogilvy India and Onomichi’s Cat Street View initiative through BBDO Japan—have also been shortlisted.

“This year’s shortlist demonstrates the very best in smart strategic thinking delivering awesome business results," said Sanjeeb Chaudhuri, global head of brand and chief marketing officer, Standard Chartered Bank, who chaired the judging panel. “The wide range of brands, categories and markets represented is a fitting testament to the reputation within the industry that the Warc Prize for Asian Strategy has built since its inception in 2011."

The winners for this year’s Warc Prize for Asian Strategy will be announced in Singapore on 3 November.

Source:

Campaign Asia