The automaker has unified its Volkswagen brand with Omnicom after handing its media business to PHD in June.
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Midas PR's editorial and copywriting director, who once won a game show and bought a home, shares her wild journey from PR to creative writing, with plenty of tarot cards and motorbike commutes along the way.
Okamoto blends innovation and strategy to enhance Ajinomoto's flavour and impact globally.
Claire Humphris, co-founder and chief executive of Iris London steps down after 25 years, along with Grant Hunter, global chief creative officer, after 20 years with the agency.
Where the focus on digital measurement dominates, marketers risk overlooking the potential of AI and personalisation to drive tangible results through live events. Ben Taylor of Project Worldwide APAC explains why.
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