Kenny Lim
Jun 7, 2010

Volkswagen appoints Tribal DDB as digital AOR in Singapore

SINGAPORE - Volkswagen Group Singapore has appointed Tribal DDB in Singapore as the car brand's digital agency-of-record following a competitive multi-agency pitch which initially involved up to 10 agencies.

Volkswagen
Volkswagen
No incumbent agency was believed to have been appointed for the business prior. According to a statement, Tribal DDB is expected to manage and deliver digital requirements for the Volkswagen brand with immediate effect in the city-state.

The Omnicom firm will undertake various digital marketing activities ranging from online communication and promotional activities for VW’s new range of models to be released this year.

On the appointment, Jamie Lee, general manager of communications at Volkswagen Group Singapore, said Volkswagen is looking for a strong focus on digital engagement with local consumers.

Lee added: “Tribal DDB has demonstrated a strong understanding of using online mediums to engage customers in unconventional ways. Their capability in the area of innovation is reflective of the Volkswagen brand philosophy and the edge we are looking for in a digital agency.”

Mediacom will continue to be charged with digital media planning for the company.

Volkswagen Group established its own retail operations in the Lion City in February 2007, and is the only automobile firm in Singapore to handle its own retail business directly to underscore its commitment to the local market.

In May, Ogilvy & Mather won Volkswagen's creative account in Indonesia.

Related Articles

Just Published

2 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

4 hours ago

Agency Report Card 2024: Assembly

Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.

4 hours ago

Agency Report Card 2024: TBWA

With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.

4 hours ago

Agency Report Card 2024: Publicis Media

Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.