The Work

May 4, 2009

Vodafone | ZooZoos | India

Vodafone India has given birth to a population of white creatures called Zoozoos to brighten the brand and promote its messaging alert service.

whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0

The initiative is made up of around 25 executions, to be released on a daily basis for the duration of the Indian Premier League, which Vodafone is sponsoring.

Additional components include a dedicated microsite, YouTube channel and Facebook page.

Credits:
Project ZooZoos
Client Vodafone
Creative agency Ogilvy India
Executive creative director Rajiv Rao
Filmmaker Prakash Varma
Production house Nirvana Films
Exposure Television, print, outdoor, radio, online

Source:

Campaign Asia

Just Published

DeepSeek: Accelerating the path towards AI inevitability

13 hours ago

Vincent Niou

DeepSeek: Accelerating the path towards AI ...

While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.

Japan Airlines campaign ropes in Liverpool football stars

13 hours ago

Staff Reporters

Japan Airlines campaign ropes in Liverpool football ...

Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.

Filipinos spend more time than global average on social media

13 hours ago

Staff Reporters

Filipinos spend more time than global average on ...

TOP OF THE CHARTS: Global social-media users have reached 5.24 billion, with Southeast Asia representing 10.2% of the total share, according to We Are Social's annual study.

'Local with full autonomy': Ogilvy global leaders on their mission in China

13 hours ago

Minnie Wang

'Local with full autonomy': Ogilvy global leaders ...

In an exclusive interview with Campaign Asia during their recent trip to China, Ogilvy's global CEO Devika Bulchandani and creative chief Liz Taylor discuss their vision in the region, the changing face of creativity, and the reality of being a female leadership duo.

Campaign Asia

Vodafone | ZooZoos | India

Follow us

Most Read

1 Mission possible: Four steps to make marketing teams more effective

2 GroupM axes global agency CEO roles in major centralisation push

3 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

4 Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

5 How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

6 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

7 Lunar New Year goodies: APAC's Year of the Snake campaigns

8 Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’

9 Fuji TV loses over 50 advertisers amid alleged sexual misconduct

10 The Philippines' top 50 brands

Related Articles