GLOBAL - Leo Burnett chairman and CEO Tom Bernardin and chief creative officer Mark Tutssel recently sat down with Campaign in the second of four interviews with global industry leaders launching on Campaignasia.com this week.
Here is what Leo Burnett frontmen Mark Tutssel and Tom Bernardin had to say about Asia's position in the advertising market, a global network led out of Asia, looking 10 years ahead, the next generation of leaders and their best boss to date.
Watch Campaign's interview with Euro RSCG's David Jones, published yesterday.
Catch industry heavyweights JWT's Bob Jeffrey and BBDO's Andrew Robertson and David Lubars responding to the same questions this week on Campaignasia.com.
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EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.
With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not put their ‘eggs into one social basket’.
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Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.
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With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
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