Staff Reporters
Apr 26, 2012

Vespa India launches its first digital campaign 'Once upon a Vespa'

MUMBAI - In the run-up to the launch of Vespa in India today, OgilvyOne Worldwide, in partnership with Meridian Communications has launched an interactive campaign and contest to communicate the brand's history.

Vespa has launched in India
Vespa has launched in India

Via an interactive site and a Facebook page, 'Once upon a Vespa' gives users a tour of the brand's heritage, attitude and "love for the open road". 

The contest, which kickstarted on 11 April and will run until 6 May, engages consumers by focusing on the brand's origins, its impact and its influence on popular culture. Prizes offered include a trip to Italy and Vespa scooters. 

“With a brand like Vespa, we had to create an extremely immersive story around its iconic lineage and interesting anecdotes, which is what Once Upon A Vespa is all about,” said Prasanna Kulkarni, senior creative director at OgilvyOne Worldwide.

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Alibaba pledges 'aggressive' AI investment, reports ...

Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.

5 hours ago

Five by Five Global to deliver AI-powered campaigns ...

Can creativity truly be compressed? Former Cheil Australia MD Mark Anderson, now at Five by Five Global, is betting big on AI with a new seven-hour sprint model to find out.

9 hours ago

BBDO launches new global vision to focus on bolder ...

'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.

9 hours ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.