OMD is the six-year incumbent on the account. The pitch was reportedly against Carat, Havas Media and MEC and covered both traditional and digital media.
It is understood that OMD's retainer now sees it expand its portfolio to digital from when it initially handled the account after winning the previous pitch in 2009, also against MEC.
Mizone has been the most active of Danone's brands when it comes to marketing campaigns in China.
Margaret Chen, Danone Waters China (DWC) vice president of marketing, said, “With the extension and expansion of our partnership, DWC looks forward to new digital media deliverables that drive real business outcomes.”
(Editor's note: This story was updated on 19 Jan, 3:34 PM, with Margaret Chen's comments.)
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