Kenny Lim
Apr 22, 2009

Universal drums up publicity for Flashpoint

SINGAPORE - NBC Universal recently tapped Group Eight's A Group Of People for a guerrilla stunt for its new series, Flashpoint, alarming hundreds of passer-bys at business district Raffles Place and shopping belt Orchard Road.

Universal drums up publicity for Flashpoint
Made to resemble a scene straight out of television, SWAT teams and baddies tussled over hostages, while passer-bys looked on in surprise and horror.

The stunt involved 50 actors depicting a scene in Flashpoint, a critically acclaimed hit series now showing exclusively on Universal Channel in Singapore.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

BYD closes 2024 on top, but can it sustain its EV ...

BRAND HEALTH CHECK: After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers?

2 days ago

Move and win roundup: Week of January 2, 2025

As 2025 kicks off, Campaign rounds up the first major people moves and business wins of the year. From leadership exits to new creative wins, catch all the latest updates in January's first edition.

2 days ago

What's in, what's out: Marketing trends you need to ...

OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.