Staff Brand Republic
Jan 12, 2010

Twitter builds team to focus on revenue generation

LONDON - Twitter is looking to recruit a number of staff whose main focus will be to generate income for the microblogging site.

Twitter builds team to focus on revenue generation
Twitter's website says it is looking "for new members of our technical staff to work on cutting edge monetization projects".

Four jobs have been advertised on Twitter's website directly relating to generating cash, including product marketing manager for monetization as well as three software and systems engineering roles. Several other business development jobs advertised also have revenue generating responsibilities attached to them.

To date Twitter has spent more money than it has generated as it has built up its business to attract more than 40 million users from just a few million a year earlier.

Twitter founder Biz Stone said last year that his company was planning to launch paid-for commercial accounts with additional services for corporate users. He also cited licensing and syndication as areas it would be looking at. In October Twitter struck deals with Google and Microsoft, which were reported to be worth US$15m and US$10m, licensing them its data feed to use in their real-time search results.

Another area that could lead to cash generating possibilities is that of media partnerships.

Media organisations have been some of the biggest adopters of Twitter with accounts such as @cnnbrk and @breakingnews attracting in excess of 2.8 million and 1.5 million followers respectively.

Some of these are reported to be looking at the idea of paid tweets offered by the likes of Los Angeles start-up Ad.ly.

US celebrity, model and reality TV star Kim Kardashian (@KimKardashian), who has more than 2.7 million followers, has signed up with Ad.ly and is reported to be paid $10,000 for every commercial tweet.

Source:
Campaign Asia

Related Articles

Just Published

33 minutes ago

The new rules of out-of-home in political advertising

With Australia’s federal election looming and political ad spend projected to increase by 21%, Digital out-of-home (DOOH) is bringing data, flexibility, and measurability to the table–without the algorithmic noise says Veridooh’s Jeremy Yang

1 hour ago

The biggest shift in PR history is not AI

Agencies need to address a fundamental shift in the nature of the PR industry, says Instinctif Partners’ Jim Donaldson

1 hour ago

Publicis grows 4.9% in Q1; says new business streak ...

Agency group is “extremely confident” it will hit annual growth forecast, expected to be between 4% and 5% in 2025

10 hours ago

Women to Watch 2024: Nicole Geekie, Jaywing

Geekie’s pivotal role in evolving Jaywing’s service offering now brings the agency more than half of its revenue from The Studio, underpinning the importance of performance-driven solutions to marketers.