Tribal DDB selected AOR for WWF Philippines

Tribal DDB will be responsible for handling the digital business as well as above-the-line services for the conservation organisation in the country. John Lucas, managing director at Tribal DDB, emphasised that the win does not only provide creative opportunities, but puts the agency in a position to do more for the environment as well.

WWF Philippines marketing sales manager Anna Montenegro-Antonino pointed out that the campaign is entirely new as it is a locally driven initiative. "It's not a global adaptation. We wanted to localise it. It's pretty much exciting because we're starting from scratch."

“We look forward to working on this campaign with Tribal DDB and hope to deliver a campaign that will encourage Filipinos to cut down on their footprint and inspire them to make a difference today,” added Reggie Olalia, vice-president for marketing and corporate relations at WWF Philippines.