News
Emily Tan
Apr 8, 2013

Tribal DDB quietly wins Fonterra digital work in SEA and Greater China

ASIA-PACIFIC - Multinational New Zealand-based dairy company Fonterra has appointed Tribal DDB as its digital agency in Singapore, Malaysia, Indonesia, Vietnam, the Philippines, China and Taiwan.

Tribal DDB Singapore has launched a website for Fonterra brand Perfect Italiano
Tribal DDB Singapore has launched a website for Fonterra brand Perfect Italiano

Tribal DDB won the account after a competitive pitch, which included incumbent agency Proximity and WPP conflict agency eVision in May 2012. 

The win was determined in October last year and the work has been gradually rolling out market by market, starting with Singapore. Malaysia is expected to be the next market to launch a campaign. 
 
So far, the team in Singapore has launched a website and Twitter campaign for Fonterra cheese brand Perfect Italiano and a Facebook campaign for calcium-enriched milk Anlene. 
 
Tribal DDB is responsible for all digital work for the brand in these markets, while BBDO will continue to manage above-the-line work. 
 
 
 
 
 
 
Source:
Campaign Asia

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