Trading places in Greater China: Wong, Tsai, Maxwell, Ji, Wu, Yim and more

Publicis WangFan has hired Jacky Wong 黄恩赐 (pictured) as group creative director in Shanghai. Wong previously held creative posts at Hylink, Cross Communications, Tribal DDB (now Tribal) and Grey. He has more than 15 years experience working in both Shanghai and Hong Kong. In his new role, Wong will oversee and integrate digital strategy, with a specific focus on brand-building through social media.

BBDO Taiwan has appointed Martin Tsai as its new executive creative director. Tsai will report to managing director Eddy Fu. Prior to joining BBDO, Tsai held positions as creative director at Ogilvy & Mather Taiwan and associate creative director at DraftFCB (now FCB). 

Sherri Maxwell has relocated from Hong Kong to Singapore and has been made the ECD of Mirum. She was formerly the regional executive creative director of Creative Underground for more than seven years, handling everything from events, guerrilla advertising, product design, to more traditional TVCs and print campaigns.

Cheil PengTai has promoted Kay Ji (池元圭) to VP from group account director, to be fully in charge of the agency's interactive and digital marketing businesses. CEO Dr. Brian Yongsik Nam said Cheil PengTai needs "leaders with intelligence, calmness, and kindness", such as Ji. 

VML IM2.0 has announced Nuno Wu (吴泰仪) to be ECD of its Beijing creative team. Wu, a Taiwanese native, worked at Jung von Matt/Tonghui for three years servicing Mercedes Benz, Ricoh, IWC Schaffhausen and Miele before this. He graduated from Fu-Shin Art Institute, and playing rock music is his favourite leisure activity.

Keen Yim currently oversees media, digital and e-commerce for Burberry Asia, partnering with the brand's retail and merchandising teams. As director of marketing & digital commerce, his remit was expanded in May from just marketing & communications for China.

Johan Vakidis is now executive creative director at R/GA in Shanghai after a five-month break. He was previously at AKQA China in a similar position. He has 18 years of experience in creative direction, marketing, art, coding, visual/interface design and user experience. 

On top of Joe Wong's role as regional business director at George P Johnson, he has taken on additional responsibilities as head of client services for Shanghai. He will also drive development of integrated online-to-offline (O2O) ideas that solve business problems for these clients.