Top stories
Here are the most-read stories on campaignasia.com for the week of 9 to 15 August:
1. Lilian Leong, MD of Leo Burnett Hong Kong resigns; Margaret Chan steps in as GM
2. Grey Group HK CEO Danny Mok resigns to make client-side move
3. Singaporeans go online for entertainment, China for self-expression and transaction: Mindshare
4. Coca-Cola veteran Shakir Moin takes up China VP and CMO role
5. PHD China promotes Aaron Wild to CEO
6. DATA POINTS: Asia-Pacific online adspend closing the gap on TV
7. HTC to launch global rebranding campaign to celebrate "change"
8. Publicis combines operations with Leo Burnett in Korea
9. Oliver Xu and Vincent Pang resign from BBDO China posts
10. Jason Chau joins Accenture Interactive as Greater China MD
Top distractions
1. Subway's "Ah Lian" ad in Singapore. It's intolerably grating, yet we can't look away. It's getting quite a bit of flak from its target audience. We're working on a followup story.
2. This video by Dentsu for a new Japan Rail shinkansen line in Kyushu was shot in February 2011 and was slated to run when the train began service on March 12 that year. Of course, the earthquake and tsunami happened on March 11. Dentsu pulled the ad, but it eventually leaked and for some reason picked up viral momentum this week. In any case, it's surprisingly fun and uplifting. Kudos to the people along the new shinkansen line for putting so much into greeting a new train. (Via Spoon & Tamago.)
3. Mommy's got a carving knife, and junior and daddy are bound and gagged. But as you might expect, there's an unexpected twist in this spot by JWT and Exit Films for the Melbourne Writers Festival.