Analysis
David Blecken
Jul 29, 2019

'Tokyo resonates with the whole world': An assessment of Japan’s Olympic prospects

One of the brains behind Tokyo’s successful 2013 bid to host the Olympic Games thinks the event will be an operational triumph that also represents an unprecedented challenge for sponsors.

Nick Varley outside the Royal Festival Hall in London

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

3 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Top 10 fashion brands in Southeast Asia

4 Top 10 fashion brands in Southeast Asia

What will it take for female creatives to get the recognition they’ve long been denied?

5 What will it take for female creatives to get the recognition they’ve long been denied?

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

6 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

Top 10 food brands in Southeast Asia

7 Top 10 food brands in Southeast Asia

The return of Donald Trump: What it means for APAC's marketing industry

8 The return of Donald Trump: What it means for APAC's marketing industry

Diwali 2024: Campaigns lighting up the festive season

9 Diwali 2024: Campaigns lighting up the festive season

Is impulse buy on deathbed in Indonesia?

10 Is impulse buy on deathbed in Indonesia?

Related Articles

For brands, planning for the 2028 Olympic Games is off and running
Aug 16, 2024
Chris Daniels

For brands, planning for the 2028 Olympic Games is ...

How Chinese brands are leveraging sports marketing to go global
Aug 15, 2024
Minnie Wang

How Chinese brands are leveraging sports marketing ...

Sports marketing has lost its authenticity
May 17, 2024
Brandon Thornton

Sports marketing has lost its authenticity

Urban sports give brands an exciting alternative from the norm at Tokyo 2020
Jun 25, 2019
Kirsty Bouwers

Urban sports give brands an exciting alternative ...

Just Published

Havas warns of ‘reputational’ risk from fossil-fuel clients after backlash over Shell win
7 hours ago
Gideon Spanier

Havas warns of ‘reputational’ risk from fossil-fuel ...

The Vivendi-owned agency group made the disclosure in its stock market prospectus.

MediaSense buys R3 as it eyes global client opportunities in creative
7 hours ago
Gideon Spanier

MediaSense buys R3 as it eyes global client ...

Combined business will work for brands who spend more than $60 billion on marketing and media investment.

40 Under 40 2024: Hai Anh Vu, Publicis Media
14 hours ago
Staff Reporters

40 Under 40 2024: Hai Anh Vu, Publicis Media

Vu’s rapid and assured changes upon joining Publicis resulted in positive transformation across business and talent in just two years.

BWS’ new ad says 'take your time'—even if you’re already late
16 hours ago
Ad Nut

BWS’ new ad says 'take your time'—even if you’re ...

BMF’s latest campaign for the Aussie beverage giant features a procrastinating partygoer who hilariously proves that 'on my way' can mean anything but.