Marketing Technology
Bryan Karas
Nov 14, 2023

The straight skinny on Reels: How hyped should advertisers get?

Meta's Reels are in focus right now. Investors are wondering how they're performing for advertisers and just about everyone's watching to see if they curtail TikTok's status as the go-to platform for younger users. But the ‘reel’ magic might be in Meta's new measurement tools…

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