“We appointed The PR Element due to their strong track record in running large-scale integrated PR campaigns. The agency understands our business and the experience we are trying to create for participants of OCBC Cycle Singapore," said Chris Robb, managing director, Spectrum Worldwide.
He added, “We have confidence in working with the team who have planned an exciting and impactful integrated PR campaign for OCBC Cycle Singapore 2011.”
In response to the appointment, Adrian Lee, senior vice president of The PR Element, said, “We are thrilled to be working with Spectrum Worldwide, a pioneer in creating and managing mass participation sporting events. We are looking forward to helping Spectrum Worldwide and OCBC Bank to inspire even more people to participate and experience cycling as a form of recreation and fitness.”
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