The Integer Group wins NAFA marketing communications duties

The two-year contract will see the agency developing campaigns for NAFA that cover the entire marketing mix, with an emphasis on refreshing the institution’s position as a premier destination for a creative education in Singapore.

“NAFA is a landmark brand in Singapore, and it was clear from the research we conducted that how young people go about selecting their education provider is well researched and well considered,” said Dan Paris, regional managing director of The Integer Group.

"The biggest challenge of the brief was finding a creative solution to reinvent the brand and to connect with the audience in a relevant and meaningful way," he added. "We brought a deeper level of insight and understanding of the purchase journey and the way people buy creative education."

The campaign, which will start breaking over the coming months, will showcase selected work by current and former NAFA students from all the different faculties.