Jun 26, 2009

The Global Humanitarian Forum | Tck Tck Tck | Global

Everyone is 'tcking' at the 56th Cannes Lions International Advertising Festival.

The Global Humanitarian Forum | Tck Tck Tck | Global
Started by The Global Humanitarian Forum, the ‘tck tck tck: Time for Climate Justice’ campaign was developed by Euro RSCG Worldwide.

The website encourages people to upload their own ‘tck’ video as a form of support. The project aims to creative the world’s largest petition in the next six months for the climate justice category.

“Climate change is real, and it is happening now. It is having a severe impact on the lives of millions of people around the globe today. But its victims are primarily those who are the least responsible for climate change and who have the least resources to cope,” said Kofi A Annan, president of the Global Humanitarian Forum.

The project result will be presented to world leaders at the UN Climate Change Conference in Copenhagen in December.



Credits:
Project Tck tck tck: Time for Climate Justice
Client The Global Humanitarian Forum
Creative agency Havas Worldwide, Euro RSCG Worldwide
Chief creative officer Gerry Moira
Executive creative directors Lee Hoddy, 35 communications
Art director Russell Schaller, Jamie Neale, Keiron Molloy
Copywriter Ben Clap
Agency producer Clare Donald
Exposure Online

Source:
Campaign Asia

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