Asiya Bakht
Sep 15, 2009

Thai Beverages hands Chang Soda creative account to Jeh United

BANGKOK - Thai Beverages (ThaiBev) has appointed Jeh United to its Chang Soda business after a three-way pitch that also included BBDO and Think Factory.

Thai Beverages hands Chang Soda creative account to Jeh United
Jureeporn Thaidumrong, the CEO of Jeh United, said that the agency would be handling the creative and strategic planning for ThaiBev’s Chang Soda brand and would initially work on a below-the-line project.

“Thai Beverages is one of the biggest conglomerates in Thailand and we are happy to have won this account. We plan to launch an above-the-line campaign in February after a series of below-the-line initiatives,” he said.

According to Thaidumrong, ThaiBev is increasing its focus on its non-alcoholic products. He added the conglomerate has not marketed these aggressively before and sees huge potential for growth in the category.

Chang Soda competes with Singha Soda, the market leader in that sector in Thailand.

In October last year Jeh United won Samsung’s creative business in Thailand.

 

Related Articles

Just Published

3 hours ago

‘Digital twins are not the enemy’—H&M's AI ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

3 hours ago

Elon Musk’s xAI acquires X for $33 billion

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.

3 hours ago

WPP removes references to DEI in latest annual report

The advertising giant has replaced all references to 'diversity, equity and inclusion' with 'people and culture' in the compensation section.

10 hours ago

Women to Watch 2024: Lulu Raghavan, Landor

With a firm grip on operations, leadership, and client management, Raghavan has risen through the ranks from junior manager to president of Landor APAC—the first female and first person of Indian origin to achieve this.