SHANGHAI - Jason Cheng (郑龙匡) has been named general manager of TBWA’s Digital Arts Network (DAN) Shanghai.
Cheng took up the post in June. His previous job was managing director at Saatchi Labs, a unit under Saatchi & Saatchi that folded into the main agency in 2013. Prior to that he was managing director of OgilvyOne and director of CRM and digital at DraftFCB.
He reports to TBWA managing director Brian Swords and replaces Douglas Lin (林海嵩), who was managing director of DAN in China from August 2012 until he left the country for Los Angeles around January this year.
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