TBWA Singapore nets regional Zespri branding brief

TBWA Singapore will become the agency-of-record for Zespri across the entire South and Southeast Asia regions. Creative duties will be led out of Singapore across its network.

The agency will offer a fully integrated solution with 360-degree advertising services, digital services and some shopper marketing programmes for Zespri across the key markets. This marks the first major advertising role that Zespri has awarded in this part of Asia.

Dan Paris, managing director for TBWA Group Singapore, said: “We are absolutely delighted to be working with a brand of this stature." According to Paris, the TBWA team "is relishing the opportunity to create some outstanding and disruptive work for Zespri and develop the Asian appetite for this quirky little fruit. There are few brands that have a better fit with the TBWA Disruption philosophy”.

Daniel Mathieson, regional market manager for Zespri in Southeast Asia, said they have been really impressed with TBWA's approach to this brief right from the start. “The team at TBWA Singapore have shown that they really understand the unique values of the business and we are delighted to be working with them as we continue to develop our business across Asia.”
 
In January this year, Zespri handed its creative and media accounts to DDB Korea following a three-way pitch that involved TBWA and Mate Communications. Korea is Zespri's second biggest market in Asia after Japan.

Seperately, Zespri launched a PR campaign with Grayling in Thailand under the theme  "Xtreme Nutrition. Xtreme Vitality" in April last year.