The organisers of the Spikes Asia have released the shortlist for the Tangrams effectiveness and strategy awards, , which will be presented during the Spikes Asia festival in September in Singapore.
The shortlist has 167 entries across its five sections:
- Data & Analytics (20)
- Digital Strategy (42)
- Ecommerce (13)
- Effectiveness (50)
- Media Strategy (42)
“Every year the quality of entries we see continue to inspire the jury," said Joe Pullos, Spikes Asia and Tangrams Festivals Director. "2018 is no exception. All entries were put through a rigorous first-round of evaluation by our industry jury over two weeks to determine the shortlist."
The shortlisted entries will again be reviewed and evaluated by the jury in the second round ahead of the final live judging in Singapore to determine the ultimate winners. :
In addition to the Tangrams awards, Spikes Asia also includes Tangrams Effectiveness @ Spikes, a two-day conference programme. The Spikes Asia Festival of Creativity takes place from 26 to 28 September.:
The complete shortlists in each category follow.
| MEDIA STRATEGY | |||
| Campaign title | Advertiser | Entrant company | Country |
| MS02. ALCOHOLIC BEVERAGES & TOBACCO | |||
| DB: Beer Bottle Sand | DB Export | PHD | New Zealand |
| MSP04. HOME FURNISHING APPLIANCES, MAINTENANCE & HOUSEHOLD PRODUCTS | |||
| Hotel Highway | Sleepdays | Hakuhodo | Japan |
| MSP05. PHARMACEUTICALS, BEAUTY PRODUCTS, COSMETICS & TOILETRIES | |||
| The Hearing Test in Disguise | Cochlear | CHE Proximity | Australia |
| Rexona Waze Mobile Voice Pack | Rexona Deodorant | Lowe Inc. | Philippines |
| The Flixonase Allergy Monitor | Flixonase | MediaCom | China |
| Power to the Queens | Maybelline New York | Mindshare | China |
| MSP06. OTHER CONSUMER PRODUCTS (INCL. DURABLE GOODS) | |||
| Crushing the biggest shopping day on the planet | Uniqlo | Mindshare | China |
| MSP08. LIFESTYLE | |||
| The Billion Point Giveaway | Velocity Frequent Flyer | CHE Proximity | Australia |
| MSP09. FINANCIAL SERVICES, COMMERCIAL PUBLIC SERVICES, BUSINESS PRODUCTS & SERVICES | |||
| Skinny: The best 'Freekend' Christmas ever! | Skinny Mobile | PHD | New Zealand |
| MSP10. PUBLICATIONS & MEDIA | |||
| The Prison Rat that Stole No.1 | Foxtel: Showcase | Mindshare | Australia |
| Nayi Soch (New Thinking) | Star Plus | Mindshare | India |
| MSP12. CHARITIES, PUBLIC HEALTH & SAFETY AND PUBLIC AWARENESS MESSAGES | |||
| Rhythm of Love Wall | 7-Eleven | ADK | Taiwan |
| MSS01. BRANDED CONTENT | |||
| The Hearing Test in Disguise | Cochlear | CHE Proximity | Australia |
| The Billion Point Giveaway | Velocity Frequent Flyer | CHE Proximity | Australia |
| Nicotex - I Can You Can | Nicotex | Mindshare | India |
| Breaking the deafening silence – Mirinda Release the pressure | Mirinda | Mindshare | India |
| MSS02. SPONSORSHIP & EVENT MARKETING | |||
| Sangobion Bloody Concert | Sangobion IRON+ | Ace Saatchi & Saatchi | Philippines |
| Hotel Highway | Sleepdays | Hakuhodo | Japan |
| Snickers Air | Snickers | MediaCom | China |
| Got Next – Nike High Basketball League | Nike | Mindshare | China |
| MSS03. DIGITAL MEDIA | |||
| The Hearing Test in Disguise | Cochlear | CHE Proximity | Australia |
| The Billion Point Giveaway | Velocity Frequent Flyer | CHE Proximity | Australia |
| Turning KFC into gamers' playground | KFC | Mindshare | China |
| Rexona's Data-driven Drama, Resolves a Social Stench | Rexona Men | PHD | Hong Kong |
| MSS04. MOBILE | |||
| Rexona Waze Mobile Voice Pack | Rexona Deodorant | Lowe Inc. | Philippines |
| The Flixonase Allergy Monitor | Flixonase | MediaCom | China |
| Turning KFC into gamers' playground | KFC | Mindshare | China |
| Crushing the biggest shopping day on the planet | Uniqlo | Mindshare | China |
| MSS05. SOCIAL | |||
| The Prison Rat That Stole No. 1 | Foxtel: Showcase | Mindshare | Australia |
| MSS06. MEDIA INNOVATION | |||
| The Prison Rat That Stole No. 1 | Foxtel: Showcase | Mindshare | Australia |
| Rhythm of Love Wall | 7-Eleven | ADK | Taiwan |
| MSS07. INTEGRATED USE OF MEDIA | |||
| Rhythm of Love Wall | 7-Eleven | ADK | Taiwan |
| The Billion Point Giveaway | Velocity Frequent Flyer | CHE Proximity | Australia |
| Breaking the deafening silence – Mirinda Release the pressure | Mirinda | Mindshare | India |
| Power to the Queens | Maybelline New York | Mindshare | China |
| Huggies defies cultural tide with an embrace | Huggies | Mindshare | Vietnam |
| DB: Beer Bottle Sand | DB Export | PHD | New Zealand |
| Skinny: The best 'Freekend' Christmas ever! | Skinny Mobile NZ | PHD | New Zealand |
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