Staff Reporters
Jun 12, 2013

Suzanne Powers appointed global chief strategy officer for McCann Erickson

GLOBAL - Former global strategy officer for Crispin Porter + Bogusky Suzanne Powers has joined McCann Erickson as EVP - chief strategy officer.

Suzanne Powers appointed global chief strategy officer for McCann Erickson

She succeeds Daryl Lee, who was promoted to global CEO of UM, McCann Worldgroup’s sister media agency under Interpublic. 

Harris Diamond, chairman & CEO, McCann Worldgroup said that Powers was appointed thanks to her "unique perspective on how to build global insights and ideas across our brands, geographies and culture.”

At Crispin Porter + Bogusky, Powers was charged with leading the global development of the agency, working across all CP+B offices and brands. Prior to CP+B, she was the global strategy director of TBWA, where she led brands including Mars, Nivea, and GSK.

 

Source:
Campaign Asia

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