CANNES - Crispin Porter & Bogusky Miami's Burger King Xbox campaign and VegaOlmosPonce Buenos Aires' campaign for Unilever's Axe have bagged the Titanium and Integrated Grand Prix at Cannes, respectively.
Alex Bogusky, who chaired the Titanium and Integrated jury, said: “Titanium has been a mystery and moving target and we wanted to turn it into a category. It is innovation in its purest form as you can see from the winner.”
Leo Burnett’s Earth Hour was among the three Titanium Lions awarded. Judges also handed out three Integrated Lions, including one for Clemenger BBDO Wellington's World Press Photo Exhibition.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The Shanghai-based designer talks turning London Tube etiquette into a football game, finding inspiration in the marketing marvels of The Dark Knight, and why he wants to dine with Elon Musk.
As the Campaign Asia-Pacific editorial team takes a holiday bulletin break until January 6th, we bid farewell to 2024 with a poetic roundup of the year's defining marketing moments—from rebrands that rocked to cultural waves that soared.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.
EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)