CANNES - Crispin Porter & Bogusky Miami's Burger King Xbox campaign and VegaOlmosPonce Buenos Aires' campaign for Unilever's Axe have bagged the Titanium and Integrated Grand Prix at Cannes, respectively.
Alex Bogusky, who chaired the Titanium and Integrated jury, said: “Titanium has been a mystery and moving target and we wanted to turn it into a category. It is innovation in its purest form as you can see from the winner.”
Leo Burnett’s Earth Hour was among the three Titanium Lions awarded. Judges also handed out three Integrated Lions, including one for Clemenger BBDO Wellington's World Press Photo Exhibition.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
EXCLUSIVE: He departs VML after six years at the agency.
Ohri spent eight years at the helm of FCB Group India before being elevated to FCB global partner, and worked closely with global CEO, Tyler Turnbull.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
EXCLUSIVE: The former Accenture and Dentsu leader will help clients drive higher media value through media performance audits, pitch management and more.
Kono continues to make business breakthroughs for Rakuten and has achieved impressive brand awareness metrics. She has also been instrumental in integrating AI into the company’s ecosystem in the past year.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
