Advertising News
Aug 20, 2008

Subaru seeks new campaign agency

SINGAPORE - Motor Image Enterprises, the Singapore distributor of Subaru, is talking to agencies ahead of the imminent closure of its existing agency partner, Bridgepoint Advertising.

Subaru seeks new campaign agency
Motor Image Enterprises’ group chief executive Glenn Tan confirmed the news. He said that agencies were given a brief to create campaigns for its ‘bread-and-butter’ sedan, the Subaru S160, and its premium turbocharged seven-seater SUV, the Subaru S250, which is in the same price range as a BMW, Audi or Mercedes-Benz.

Three agencies have so far presented their credentials: TBWA\Tequila, Leo Burnett and Paprika Global.
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