The brief is understood to be for VSOP’s below-the-line business which covers branding, in-store promotions, event activation and websites, among others.
Martell calls creative pitch in Singapore
SINGAPORE - Martell has called a creative pitch in Singapore for its VSOP brand of cognac. The cognac manufacturers have invited three agencies, believed to be Leo Burnett, Tequila and incumbents Saatchi Lab, to participate.
The brief is understood to be for VSOP’s below-the-line business which covers branding, in-store promotions, event activation and websites, among others.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Top 10 car brands in Southeast Asia
Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
'All polish, no punch': Adland reacts to Jaguar’s ...
The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?
Creative Minds: Nutthida Patthanhatirat thrives on ...
This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.
How to take the guesswork out of Ramadan marketing ...
Starting early and having a full funnel strategy in place for TikTok, can help marketers in Malaysia beat the clutter and make the most of the festive season of Ramadan.