SPRG Taiwan wins retainer accounts for Kose Cosmeport and Pfizer

For Kose Cosmeport, SPRG Taiwan will work on the launch of its Softymo skincare and cosmetics brand available in Taiwan from September. In Japan, Softymo is known for its skin cleansers available mainly in pharmacies. SPRG will seek to raise brand awareness of Softymo among the Taiwanese, with media relations and product promotions.

SPRG Taiwan’s PR duties for Pfizer for the second half of the year will focus on its pneumococcal vaccine, Prevnar 13. Activities include targeting parents with young children about the benefits of Prevnar 13 injections, and enhancing recognition of the Pfizer brand in Taiwan.

Prevnar 13 is a children's vaccine against serotype 19A infections.

Lily Chang, senior deputy general manager of SPRG Taiwan, commented that the agency is strong in healthcare and pharmaceutical PR work, and these retainer accounts were "definite proof" of its ability to further expand its clientele in these sectors.