Sportfive scores the rights to UEFA EURO 2012 football

The agreement covers a total of 49 territories, including China, Thailand, Hong Kong, Singapore, India, Vietnam and Australia.

This partnership between European football's governing body UEFA, and international sports marketing agency Sportfive follows their previous collaboration for the media rights sale of UEFA EURO 2008.

As part of this deal, Sportfive will also market the media rights to the 2011 and 2013 UEFA European Under 21 Championships and UEFA Women’s EURO 2013.

The agency is tasked with ensuring maximimum audience distribution and coverage, seeking new opportunities for exploitation across all media platforms, including free-to-air television, pay television, the internet and mobile.

Vincent Tong Cuong, COO of Sportfive International, said the appointment confirms the company’s strong media presence in the international market.