S'pore's 'what's on' sector adds new read, Think

Its strapline is 'Singapore: it's not what you think anymore'. Founder/publisher, Jeffree Benet launched Think in Prague seven years ago, although he has since sold the venture to another company. After a short stint with Pan pac Media Group, working on LookBook and New Man, Benet left to launch Think, saying there was a gap for a good quality, free magazine on music, art, fashion and urban culture targeted at independent young adults. Think debuted with 20,000 copies distributed at 164 cafes, bars, restaurants and shops. "We have three target audiences: 17-25 year old urban youths from all over the world who live here, young adult foreigners and locals, and expats and their girlfriends. One thing they have in common is they are active consumers or they won't pick up Think in the first place."